The most coveted customer service programme in the Middle East, The Service Olympian Awards are a must for any organization that wants to be recognized for its commitment to customer service. For the past five years the awards have seen entries from hundreds of high profile organizations, with winners including Emirates Airlines, Noor Bank and Dubai Customs.

The programme is an initiative from Dubai based company Ethos, market leaders in customer service and excellence. Ethos’ vision is that by 2020 the awards will be global, inviting applicants from all over the world.  This works in perfect harmony with the hotly anticipated Expo 2020 and will further cement Dubai’s reputation as an international leader in industry, innovation and customer service.

The model is built on global best practice market research and studies conducted by the International Customer Service Institute. It is based on the six key elements of customer service planning, development, delivery and enhancement and recognizes the achievements of organizations of all sizes. The awards present the perfect opportunity for firms who are committed to delivering outstanding customer service to tell the rest of the world about their achievements.

Ethos CEO Robert M. Keay explains the organization’s leading motivation for the award programme: “Our ultimate goal is to make the UAE a source of best customer experience management and practices with regard to improving services.”

2018’s awards promise to be the biggest and brightest yet, culminating in a glittering dinner at Emirates Towers on 5th February. Companies are invited to enter the awards online before being assessed by an international judging panel. Once the shortlisted applicants are announced, a final judgement will be made by a judging panel comprising International and UAE based business leaders.

Interested organizations can enter online by downloading a registration form here. Entry is free, and even if you’re not shortlisted you’ll still be able to take advantage of expert advice and information from global experts whilst boosting the morale and motivation of your customer service team.

Organizations are welcome to center one or more of the following categories:

Best Call Center;  Best Customer Experience Measurement; Best Contact Center; Best Customer Communication, Best Customer Education; Best Customer Experience Journey Maps; Best Customer Loyalty; Best Customer Experience Smart App; Best Employee Engagement; Best Employee Learning Scheme; Best Service Innovation; Best Social Media Customer Experience; Best Use of Technology to Benefit Customers, Best Customer Experience Strategy; Best Customer Happiness Program; Best Employee Happiness Program; Best Service Center, Best Smart Service Transformation Initiative.

To find out more about the awards visit or go to Ethos’ home page