Our History

  • Ethos was started as a UK based company in 1995.
  • Ethos was established in Dubai early in 2004.
  • Ethos has assisted hundreds of clients to develop and deliver exceptional customer experiences.
  • Ethos consistently develops leading edge solutions to assist clients to deliver customer experience excellence.
  • Ethos is an award winning company including Dubai SME Top 100 companies for 2 consecutive periods.
  • Ethos has developed the most comprehensive network for mystery shopper and researchers in Middle East.
  • Since 2013, Ethos has been a UAE Semi-Government entity
  • Ethos bi-lingual consultants and trainers are experienced in multiple sectors.
  • Ethos is The International Customer Service Institute exclusive partner in the GCC.

Our Expertise

  • Assisting organisations to deliver excellent customer experiences and assisting with:
    • Customer engagement
    • Customer loyalty
    • Reduce complaints
    • More efficient service delivery
    • Improving employee engagement
  • Helping clients understand how to implement a customer experience management approach.
  • Guiding our clients to implement efficient and effective innovative measurement of customer experience.
  • Enabling our clients to identify touch points within the customer experience journey maps across all services and channels.
  • Implementing innovative cutting-edge customer experience software solutions.


To become the leading global provider of “integrated customer service solutions”.


We pledge to provide profitable, innovative and quality solutions, and unparalleled customer service as we strive to gain the respect and trust of our customers, suppliers, partners and stakeholders.


We have developed and adopted the following values:


  • Leadership – Lead by example; Driven by core values
  • Teamwork – Communicate to engage every colleague; We strive towards common goals
  • Timeliness – Commitment to timely work attendance; Commitment to client and project deadlines
  • Honesty – We will be honest in all our work activities; Truthful in all our external and internal communications
  • Accountability – Transparent in all our work activities; Confidential in all our communications
  • Respect – Respect and value your colleagues; Respect each others’ nationality and religion

“Experience – Knowledge – Excellence.”

Robert M. Keay, Ethos CEO


Sectors we Serve

Since 2004, we have been successfully delivering services to a wide range of organisations in the public and private sectors.

Some of the sectors benefiting from our services include


(Federal & Local)


Civil Defence


Banking and
Financial Services



Retail (All Sectors)






Food & Beverage




Shopping Malls


Real Estate



& Leisure


Ethos Integrated Solutions has been recognised as one of the best employers in the UAE.

We appreciate our employees and turn working into engaging and exciting experiences.

If you are interested in being part of talented Ethos team,please send your CV to careers@ethosplc.com

Ethos has been recognised as one of the best employers
in the UAE.

We appreciate our employees and turn working into engaging
and exciting experiences.

If you are interested in being part of talented Ethos team, please send your CV to careers@ethosplc.com

We are always looking for reliable mystery shoppers. Become a part of an army of part-time shoppers who are changing the face of customer experience in the Middle East!

Business Continuity Policy

Ethos is a ISO 22301:2012 certified company

We have a primary goal to continue providing our customers with products and services from all our departments which meet and even exceed the expectations of our customers.


Our commitment to our customers and employees, as well as our innovative culture,
has been recognised as shown by the following awards:

Lloyds TSB Small Business
Innovation Award

SME Advisor Business Star
of the Year

Top 100

RTA Best Consultant