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How to Turn Customers into Your Promoters

When a customer makes their first purchase with you, it can feel like a victory. But it’s only the beginning.  Real business leaders know that the key to long term success is to turn those all-important first sales into long-term relationships. It takes work,...

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A Brilliant Culture is Made Up Of These People

To build a coherent and positive working culture, you need to employ the right people. They should all work well together, share your company values and act as ambassadors for your brand, but other than that they don’t actually have to have much in common.

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How Can Leadership Be Effective For Employee Happiness?

Happy employees are more productive- by at least 12%, according to a survey conducted by the University of Warwick. It makes sense. There’s more to being happy than simply being paid a regular salary and receiving the occasional workplace perk. Job satisfaction comes from positive emotions and feeling good about the work we’re doing, and that feel-good factor has to come from the top.

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How to Do a Competitive Analysis in Five Steps

Running a business, as you no doubt already know, is about much more than having products and services to sell. Survival requires constant planning, marketing and understanding your position compared to your competitors. Knowing where you fit in the marketplace and...

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Top Customer Service Survey Questions to Ask

Customer satisfaction is crucial to any business. Understanding how your customers feel about your services and products is essential for growth and retention, but front line staff can also make or break your business. According to a US survey, 42% of customers are...

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How to Make Your First Customer Journey Map

They say that life is a journey, but it might be more accurate to say it’s a collection of different ones that we take depending on the various roles we play. Raising children is certainly an adventure, just like marriage and our careers, but we can also see our...

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